Perú’s largest egg business is run by the Masías family, who run the different divisions of business (eggs and chiken, fruit export, industrial food products and others) among the different family members. Among them, the most visionary leadership is attributed to Vasco Masías, the youngest son.
Vasco contacted us in our 5th year, challenging us to help him create what he called a Legendary Culture. Based on three principles (reliability, innovation and closeness), he aimed to change the way his workers behaved, defying the habits and beliefs of Peruvian culture. From these three principles, only closeness was found on Peruvian workers, and it depended very much on social groups. The other two principles were absent in most of the people within the organization.
We started by the very basis and helped Vasco developing the company’s system of beliefs and the 6 directives for leadership. In order to help organization members live the new culture, we created and implemented several elements:
– A small personal transformation story, written as a short entertaining novel. This was aimed for leaders.
– Short stories from the first years of OVOSUR (the industrial unit) were also written, and shared in the culture workshops and during the induction process.
– Training tools for management positions were designed, as well as a communication handbook.
– Training tools for all workers were also designed, and culture was communicated through different means.
– A manual of protocols was created in order to help people greet appropriately, set meetings appropriately, among other situations.
We worked with the company for over 8 years, and most of the culture change is perceived in the main leadership positions. Cultural change is still a daily struggle with the organization because of the industry’s turnover for operational positions. One of the most relevant recent changes is that OVOSUR has a leader within the HR team dedicated to culture. We intervened, designed and developed in order to leave a better organization, which is continuously growing in revenue and number of people.
